Remember that pinnacle moment in Mad Men where Don Draper takes out a full page ad to bid good riddance to Lucky Strike in an effort to save face in the public eye? This is going to come off a bit like that, but every word is true in the case of disgruntled Orlando Magic Center Dwight Howard: we don’t need you in a Bulls uniform to win a championship. This year. What we need is a healthy Derrick Rose leading the stampede and keeping the other eleven guys involved as he’s gotten us accustomed to seeing. He is a once-in-a-generation leader, a scoring point guard with jump-out-of-the-gym hops who still distributes the ball evenly and efficiently, keeping the guys involved and ultimately creating an on-floor chemistry that leaks into the locker room and permeates their personal lives. These guys are in it to win it. Together. And Derrick is our leader, our most valuable, our hometown hero.

So, why has the topic of trading for the best center in the league become more than just hypothetical hyperbole? Why would we want a player so arrogantly naive he thinks he’s allowed to make lists of teams he’d like to play for? I was happy to see that we were not on his list of potential suitors. We don’t need him. Seriously. No you guys, I’m serious.

In Bill Simmons’ seminal The Book of Basketball, Isiah Thomas reveals that the most important element of winning in basketball is that “it’s not about basketball.” Sounds ridiculous, right? I mean, of course it’s about basketball. The most talented roster wins, right? The team with the best players will win the most championships, right? Wrong. I suppose if that were true, even though his Heat trumped team defense with superstar prowess last summer, LeBron would have at least ring by now, wouldn’t he? The point Chicago’s own Zeke (and Rick Barry of all people, among others) goes on to make through his stories in The Book of Basketball is that championships are won by teams with the best…wait for it…team chemistry. The San Antonio dynasty that is somehow still intact 13 years after their first championship run together thrives on this very principle: high character guys sacrificing their ego for the sake of winning. Because, despite what you’ve heard, let’s face it:  winning is everything.

High character winners are exactly what the Bulls brass has assembled mostly through the draft but also key free agent acquisitions from Jerry Sloan’s Utah Jazz. MVP Derrick Rose won multiple state championships at Simeon and played in the NCAA Championship in his lone season at Memphis. Carlos Boozer and Luol Deng played under legendary (and Chicagoan) Coach K at Duke. Joakim Noah won unheard-of-nowadays-back-to-back ‘chips at Florida. Rip Hamilton won it all at UConn and got a ring in Detroit. What did Dwight Howard accomplish in college? Oh wait, that’s right…

The point I’m getting at and one that all Bulls fans should embrace is that we don’t need Dwight Howard or any other big name malcontent coming to town and screwing up the fragile chemistry that has powered us to the best record in all of basketball land in this shortened season. We have all the pieces in place to win–now.

Dwight Howard will never be an NBA Champion. We’ve built something the old fashioned way here, and he thinks he’s Superman. Hey Dwight: Shaquille O’Neal already took that nickname! And copycat bullshit is something we don’t, and will never, welcome here in Chicago.

It’s not just about basketball. It never is. It’s bigger than that. Bigger than Superman.

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